https://chloeling.work/left-nav-(desktop)
2026-10-06T19:58:24+00:00
always
0.5
https://freight.cargo.site/t/original/i/O3023799322246652561190643593743/Screenshot-2026-07-08-at-1.25.07AM.png
https://freight.cargo.site/t/original/i/I3147340120484437676672532902415/Portfolio5.webp
https://freight.cargo.site/t/original/i/Y3160221830846613443003283173903/Research1_ChloeLing.jpeg
https://freight.cargo.site/t/original/i/T3160227195049109613298635797007/Asset8_ChloeLing.png
https://freight.cargo.site/t/original/i/D3160227792926531786298913223183/Composition2_ChloeLing.png
https://freight.cargo.site/t/original/i/L3160228335316147785580859388431/butterfly1_1.mp4
https://chloeling.work
2026-10-06T19:27:08+00:00
always
0.5
https://freight.cargo.site/t/original/i/D2623382611731523957776481452327/vertical.png
https://chloeling.work/hitchcock-1
2026-10-01T19:10:18+00:00
always
0.5
https://freight.cargo.site/t/original/i/D2623382611731523957776481452327/vertical.png
https://freight.cargo.site/t/original/i/O3147322522179910893318033928719/HitchcockCover1_ChloeLing.jpeg
https://freight.cargo.site/t/original/i/W3147331980212979109753048035855/Research1_ChloeLing.jpeg
Alfred Hitchcock and François Truffaut at Universal Studios, Hollywood, <br />
August 1962. Photographed by Philippe Halsman.
https://freight.cargo.site/t/original/i/S3147332140533631854362761130511/Research2_ChloeLing.png
Hitchcock’s signature was incorporated into the cover design as a mark of authorship. <br />
<br />
<br />
https://freight.cargo.site/t/original/i/C3147332215058477912149349659151/Spread1_ChloeLing.png
https://freight.cargo.site/t/original/i/C3147332293604714178004620440079/Spread2_ChloeLing.png
The layout borrows directly from the vertical scroll of a film's closing credits.
https://freight.cargo.site/t/original/i/Z3147333565858206197678685843983/Spread3_ChloeLing.png
Venus Bold, used by Saul Bass in his title design for <i>Psycho</i>, is carried into the book as the primary display typeface. <br />
Helvetica provides the body text, maintaining a clear editorial structure.
https://freight.cargo.site/t/original/i/Z3147333623024666082104586301967/Spread4_ChloeLing.png
https://freight.cargo.site/t/original/i/Q3147333700150503054284221608463/Spread5_ChloeLing.png
https://freight.cargo.site/t/original/i/F3147333760249995246429940773391/Spread6_ChloeLing.png
https://freight.cargo.site/t/original/i/K3147333820829102784492108280335/Spread7_ChloeLing.png
https://freight.cargo.site/t/original/i/K3147335905698564739219341472271/Spread8_ChloeLing.png
https://freight.cargo.site/t/original/i/D3147335973471902466028234109455/Spread9_ChloeLing.png
https://freight.cargo.site/t/original/i/H3147336069690119554497255338511/Spread10_ChloeLing.png
https://freight.cargo.site/t/original/i/T3147336143587776313777719112207/Spread11_ChloeLing.png
https://freight.cargo.site/t/original/i/M3147336212338791476493217985039/Spread12_ChloeLing.png
https://freight.cargo.site/t/original/i/E3147336299573444201065687577103/Spread13_ChloeLing.png
https://freight.cargo.site/t/original/i/N3147336373120612822945669870095/Spread14_ChloeLing.png
https://freight.cargo.site/t/original/i/C3147336447239630511110648263183/Spread15_ChloeLing.png
https://freight.cargo.site/t/original/i/E3147336512098382674273431745039/Spread16_ChloeLing.png
https://freight.cargo.site/t/original/i/A3147336582417371083254242505231/Research3_ChloeLing.png
Alfred Hitchcock with cinematographer Robert Burks in New York City filming NORTH BY NORTHWEST (1959).
https://freight.cargo.site/t/original/i/M3147336660613119211709031805455/Research4_ChloeLing.jpeg
Hitchcock beneath miniature ladders <br />
by Philippe Halsman, 1962.
https://chloeling.work/grand-central
2026-10-01T19:10:18+00:00
always
0.5
https://freight.cargo.site/t/original/i/D2623382611731523957776481452327/vertical.png
https://freight.cargo.site/t/original/i/G3093147376408576166168071270927/Research1_ChloeLing.jpg
<i>Grand Central Station</i> (1909) by Colin Campbell Cooper captures Grand Central during a time of urban change.
https://freight.cargo.site/t/original/i/Z3093181303494255836112017453583/Research4_ChloeLing.jpg
A workman lies atop the eleven-foot arm of Mercury, <br />
a statue piece part of the <i>Glory of Commerce.</i> <br />
https://freight.cargo.site/t/original/i/B3093193312379988053251248124431/Research6_ChloeLing.jpeg
Light falls through the high windows and fills the station with a glow that reveals the scale of the space.
https://freight.cargo.site/t/original/i/X3124853097917319584940801421839/Catalog1_ChloeLing.png
https://freight.cargo.site/t/original/i/Q3124853263015679044641288385039/Catalog2_ChloeLing.png
https://freight.cargo.site/t/original/i/G3124853330088040496649218060815/Catalog3_ChloeLing.png
<column-set><column-unit slot="0" span="4"><span style="color: rgb(255, 1, 1);"><br /></span>
</column-unit><column-unit slot="1" span="8">A series of physical guides designed to help visitors discover and engage with the terminal. Inspired by the approachable format of museum visitor guides. <br />
<br />
</column-unit></column-set>
https://freight.cargo.site/t/original/i/A3124853417691628102695878685199/Catalog4_ChloeLing.png
https://freight.cargo.site/t/original/i/N3124946464396901466981317505551/Poster5_ChloeLing.png
https://freight.cargo.site/t/original/i/R3124975942644419392245281354255/Asset4_ChloeLing.png
The palette directly translates colors extracted from Grand Central Terminal’s architectural and environmental elements
https://freight.cargo.site/t/original/i/T3125032221926594337158563918351/Touchpoint2_ChloeLing.png
https://freight.cargo.site/t/original/i/L3125032287726130448080534532623/Touchpoint1_ChloeLing.png
https://freight.cargo.site/t/original/i/G3125033364222774357548838187535/Social2_ChloeLing.png
https://freight.cargo.site/t/original/i/P3125260370150493332470377509391/Asset6_ChloeLing.png
https://freight.cargo.site/t/original/i/H3144884288087518550705206751759/Asset7_ChloeLing.png
https://freight.cargo.site/t/original/i/L3147614067712673811774102598159/Research7_ChloeLing.jpeg
Photographs from the early 1900s show the Main Concourse and lower passages filled with passengers.
https://freight.cargo.site/t/original/i/Q3147616654518042012138235261455/Research8_ChloeLing.png
<i>Glory of Commerce</i> was created by French sculptor Jules-Félix Coutan and installed in 1914.
https://freight.cargo.site/t/original/i/L3147646751875184539242170446351/Type1_ChloeLing.png
<br />
Ashcroft, by Peregrin Studio, is a flared serif inspired by early twentieth-century inscriptional lettering. It reflects the craftsmanship of the building’s architecture, while also giving its visual language a contemporary expression.
Ashcroft by <a href="https://lineto.com/" rel="noopener noreferrer nofollow" target="_blank"></a>Peregrin Studio is the primary voice of the system while Sohne, by Klim Type Foundry, is used for supporting information.
https://freight.cargo.site/t/original/i/F3147646821677664114159113761295/Type2_ChloeLing.png
https://freight.cargo.site/t/original/i/O3147646898157865043758914761231/Type3_ChloeLing.png
https://freight.cargo.site/t/original/i/V3147647536784144875583591707151/LogoSystem1_ChloeLing.png
<br />
The logo system combines the custom illustration and typography<br />
into a
unified visual mark that can adapt across applications. <br />
https://freight.cargo.site/t/original/i/D3149174670174962847462213841423/Drawing4_ChloeLing.png
The illustration process began with Jules-Félix Coutan’s preparatory sketches for <i>The Glory of Commerce</i>, which I used as a foundation to reinterpret the sculpture’s forms.
https://freight.cargo.site/t/original/i/T3149189286784671044552208708111/Drawing5_ChloeLing.png
The drawings were then
scanned and digitally reconstructed into
precise 2D vector forms while preserving their dimensionality.
https://freight.cargo.site/t/original/i/Y3150911381526207787541875945999/Screenshot-2026-09-25-at-7.34.03PM.png
https://chloeling.work/color-in-direct-animation
2026-10-01T19:10:18+00:00
always
0.5
https://freight.cargo.site/t/original/i/D2623382611731523957776481452327/vertical.png
Composition 1
https://freight.cargo.site/t/original/i/I3147342767407744813256094282255/Research1_ChloeLing.png
Len Lye Still from <i>A Colour Box </i>1935, 35mm film, colour, 4 min<br />
© 2020 The Len Lye Foundation, courtesy BFI Images
https://freight.cargo.site/t/original/i/T3147342859770592390319819223567/Research2_ChloeLing.png
Norman McLaren, Still from <i>Begone Dull Care</i>, 1949, <br />
35mm film, 8 min 17 sec, 460th second
https://freight.cargo.site/t/original/i/O3147342960545155264995099701775/Research3_ChloeLing.jpg
Len Lye <i>Rainbow Dance</i> 1936, 35mm film, Gasparcolor, 4 min <br />
© 2020 The Len Lye Foundation, courtesy BFI Images
https://freight.cargo.site/t/original/i/M3147343804557483613501924340239/Composition3_ChloeLing.png
Composition 3
https://freight.cargo.site/t/original/i/G3147343890814458902167787696655/Composition2_ChloeLing.png
Composition 2
https://freight.cargo.site/t/original/i/J3147343966851937973998559457807/Composition1_ChloeLing.png
Composition 1
https://chloeling.work/drawbutterfly
2026-10-01T19:10:18+00:00
always
0.5
https://freight.cargo.site/t/original/i/D2623382611731523957776481452327/vertical.png
A Clifford attractor plotted by iterating 2 equations across 10 million steps.<br />
https://freight.cargo.site/t/original/i/C3023685940016733036158889259535/The Mathematics of Butterflies
<br />
<br />
https://freight.cargo.site/t/original/i/O3155546387715578974250223825423/lorenzatmos.webp
Lorenz's first graphical representation of the butterfly attractor (1963).
https://freight.cargo.site/t/original/i/O3155552844149791748888127631887/System_9
A Clifford attractor plotted by iterating 2 equations across 10 million steps.<br />
https://freight.cargo.site/t/original/i/E3155559255020546661463438946831/System_6
https://freight.cargo.site/t/original/i/V3155560402592495486934644978191/Process_4.png
The 3D character of the butterfly is animated with modern plotting abilities. Nonlinear equations were applied iteratively to thousands of points to generate chaotic attractors. I designed a path through parameter space to animate the evolution of these mathematical structures across 300 frames using a Marimo notebook.<br />
https://freight.cargo.site/t/original/i/G3155562114597919479770711355919/Process_1.png
https://freight.cargo.site/t/original/i/V3155562311738273395504689476111/Process_2.png
https://freight.cargo.site/t/original/i/A3155562390339849893581088911887/Process_5.png
https://freight.cargo.site/t/original/i/X3155566824051681497819238920719/System_7
https://freight.cargo.site/t/original/i/A3155568043215444073357214773775/System_1
https://freight.cargo.site/t/original/i/A3155569367949922982734954525199/System_5
https://freight.cargo.site/t/original/i/R3155575752091345732505125548559/Svensson
https://chloeling.work/johnson-johnson
2026-10-01T19:10:18+00:00
always
0.5
https://freight.cargo.site/t/original/i/D2623382611731523957776481452327/vertical.png
https://chloeling.work/download-cv
2026-10-01T19:10:18+00:00
always
0.5
https://freight.cargo.site/t/original/i/D2623382611731523957776481452327/vertical.png
https://chloeling.work/left-nav-version-1(mobile)
2026-10-01T22:45:56+00:00
always
0.5
https://freight.cargo.site/t/original/i/V3147339892685595110433279996431/Portfolio1.jpg
https://freight.cargo.site/t/original/i/I3147340120484437676672532902415/Portfolio5.webp
https://freight.cargo.site/t/original/i/Y3160221830846613443003283173903/Research1_ChloeLing.jpeg
https://freight.cargo.site/t/original/i/T3160227195049109613298635797007/Asset8_ChloeLing.png
https://freight.cargo.site/t/original/i/D3160227792926531786298913223183/Composition2_ChloeLing.png
https://freight.cargo.site/t/original/i/L3160228335316147785580859388431/butterfly1_1.mp4
https://chloeling.work/left-nav-version-2-(mobile)
2026-10-06T19:27:08+00:00
always
0.5
https://freight.cargo.site/t/original/i/V3147339892685595110433279996431/Portfolio1.jpg
https://freight.cargo.site/t/original/i/I3147340120484437676672532902415/Portfolio5.webp
https://freight.cargo.site/t/original/i/Y3160221830846613443003283173903/Research1_ChloeLing.jpeg
https://freight.cargo.site/t/original/i/T3160227195049109613298635797007/Asset8_ChloeLing.png
https://freight.cargo.site/t/original/i/D3160227792926531786298913223183/Composition2_ChloeLing.png
https://freight.cargo.site/t/original/i/L3160228335316147785580859388431/butterfly1_1.mp4
https://chloeling.work/info-(mobile)
2026-10-01T22:45:31+00:00
always
0.5
https://chloeling.work/color-in-direct-animation-(mobile)
2026-10-01T23:00:14+00:00
always
0.5
https://freight.cargo.site/t/original/i/O3147322522179910893318033928719/HitchcockCover1_ChloeLing.jpeg
https://freight.cargo.site/t/original/i/I3147342767407744813256094282255/Research1_ChloeLing.png
<span class="mobile-text" style="color: rgb(10, 10, 10);">Len Lye Still from <i>A Colour Box </i>1935, 35mm film, colour, 4 min © 2020 The Len Lye Foundation, courtesy BFI Images</span>
https://freight.cargo.site/t/original/i/T3147342859770592390319819223567/Research2_ChloeLing.png
<span class="mobile-text">Norman McLaren, Still from <i>Begone Dull Care</i>, 1949, 35mm film, 8 min 17 sec, 460th second</span>
https://freight.cargo.site/t/original/i/O3147342960545155264995099701775/Research3_ChloeLing.jpg
<span class="mobile-text">Len Lye <i>Rainbow Dance</i> 1936, 35mm film, Gasparcolor, 4 min © 2020 The Len Lye Foundation, courtesy BFI Images</span>
https://freight.cargo.site/t/original/i/M3147343804557483613501924340239/Composition3_ChloeLing.png
<span class="mobile-text">Composition 3 </span>
https://freight.cargo.site/t/original/i/G3147343890814458902167787696655/Composition2_ChloeLing.png
<span class="mobile-text">Composition 2 </span>
https://freight.cargo.site/t/original/i/J3147343966851937973998559457807/Composition1_ChloeLing.png
https://chloeling.work/hitchcock-(mobile)
2026-10-01T22:58:57+00:00
always
0.5
https://freight.cargo.site/t/original/i/O3147322522179910893318033928719/HitchcockCover1_ChloeLing.jpeg
https://freight.cargo.site/t/original/i/S3147332140533631854362761130511/Research2_ChloeLing.png
<span class="mobile-text" style="color: rgb(10, 10, 10); --font-scale: 0.95;">Hitchcock’s signature incorporated in the cover as
a <br />
mark of authorship. </span>
https://freight.cargo.site/t/original/i/C3147332215058477912149349659151/Spread1_ChloeLing.png
https://freight.cargo.site/t/original/i/C3147332293604714178004620440079/Spread2_ChloeLing.png
https://freight.cargo.site/t/original/i/Z3147333565858206197678685843983/Spread3_ChloeLing.png
https://freight.cargo.site/t/original/i/Z3147333623024666082104586301967/Spread4_ChloeLing.png
https://freight.cargo.site/t/original/i/F3147333760249995246429940773391/Spread6_ChloeLing.png
https://freight.cargo.site/t/original/i/K3147333820829102784492108280335/Spread7_ChloeLing.png
https://freight.cargo.site/t/original/i/K3147335905698564739219341472271/Spread8_ChloeLing.png
https://freight.cargo.site/t/original/i/D3147335973471902466028234109455/Spread9_ChloeLing.png
https://freight.cargo.site/t/original/i/H3147336069690119554497255338511/Spread10_ChloeLing.png
https://freight.cargo.site/t/original/i/T3147336143587776313777719112207/Spread11_ChloeLing.png
https://freight.cargo.site/t/original/i/M3147336212338791476493217985039/Spread12_ChloeLing.png
https://freight.cargo.site/t/original/i/E3147336299573444201065687577103/Spread13_ChloeLing.png
https://freight.cargo.site/t/original/i/N3147336373120612822945669870095/Spread14_ChloeLing.png
https://freight.cargo.site/t/original/i/C3147336447239630511110648263183/Spread15_ChloeLing.png
https://freight.cargo.site/t/original/i/E3147336512098382674273431745039/Spread16_ChloeLing.png
https://chloeling.work/grand-central-(mobile)
2026-10-02T00:25:24+00:00
always
0.5
https://freight.cargo.site/t/original/i/G3093147376408576166168071270927/Research1_ChloeLing.jpg
<span class="mobile-text"><i>Grand Central Station</i> (1909) by Colin Campbell Cooper captures Grand Central during a time of urban change. </span>
https://freight.cargo.site/t/original/i/Z3093181303494255836112017453583/Research4_ChloeLing.jpg
<span class="mobile-text">A workman lies atop the eleven-foot arm of Mercury, <br />a statue piece part of the <i>Glory of Commerce.</i></span>
https://freight.cargo.site/t/original/i/B3093193312379988053251248124431/Research6_ChloeLing.jpeg
<span class="mobile-text">Light falls through the high windows and fills the station with a glow that reveals the scale of the space.</span>
https://freight.cargo.site/t/original/i/X3124853097917319584940801421839/Catalog1_ChloeLing.png
https://freight.cargo.site/t/original/i/Q3124853263015679044641288385039/Catalog2_ChloeLing.png
https://freight.cargo.site/t/original/i/G3124853330088040496649218060815/Catalog3_ChloeLing.png
https://freight.cargo.site/t/original/i/A3124853417691628102695878685199/Catalog4_ChloeLing.png
Physical guides designed to help visitors engage with the terminal. Inspired by the format of museum visitor guides.
https://freight.cargo.site/t/original/i/N3124946464396901466981317505551/Poster5_ChloeLing.png
https://freight.cargo.site/t/original/i/R3124975942644419392245281354255/Asset4_ChloeLing.png
<span class="mobile-text">The palette directly translates colors extracted from Grand Central Terminal’s environmental elements.</span>
https://freight.cargo.site/t/original/i/T3125032221926594337158563918351/Touchpoint2_ChloeLing.png
https://freight.cargo.site/t/original/i/L3125032287726130448080534532623/Touchpoint1_ChloeLing.png
https://freight.cargo.site/t/original/i/G3125033364222774357548838187535/Social2_ChloeLing.png
https://freight.cargo.site/t/original/i/P3125260370150493332470377509391/Asset6_ChloeLing.png
https://freight.cargo.site/t/original/i/H3144884288087518550705206751759/Asset7_ChloeLing.png
https://freight.cargo.site/t/original/i/O3147322522179910893318033928719/HitchcockCover1_ChloeLing.jpeg
https://freight.cargo.site/t/original/i/L3147614067712673811774102598159/Research7_ChloeLing.jpeg
<span class="mobile-text">Photographs from the early 1900s show the Main Concourse and lower passages filled with passengers.</span>
https://freight.cargo.site/t/original/i/Q3147616654518042012138235261455/Research8_ChloeLing.png
<span class="mobile-text"><i>Glory of Commerce</i> was created by French sculptor Jules-Félix Coutan and installed in 1914. </span>
https://freight.cargo.site/t/original/i/L3147646751875184539242170446351/Type1_ChloeLing.png
https://freight.cargo.site/t/original/i/F3147646821677664114159113761295/Type2_ChloeLing.png
https://freight.cargo.site/t/original/i/O3147646898157865043758914761231/Type3_ChloeLing.png
https://freight.cargo.site/t/original/i/V3147647536784144875583591707151/LogoSystem1_ChloeLing.png
<span class="mobile-text">The logo system combines the custom illustration and typography into a
unified visual mark.</span>
https://freight.cargo.site/t/original/i/D3149174670174962847462213841423/Drawing4_ChloeLing.png
<span class="mobile-text">The illustration process began with Jules-Félix Coutan’s preparatory sketches for <i>The Glory of Commerce</i>, which I used as a foundation to reinterpret the sculpture’s forms.</span>
https://freight.cargo.site/t/original/i/T3149189286784671044552208708111/Drawing5_ChloeLing.png
<span class="mobile-text">The drawings were then
scanned and digitally reconstructed into
precise 2D vector forms while preserving their dimensionality. </span>
https://freight.cargo.site/t/original/i/Y3150911381526207787541875945999/Screenshot-2026-09-25-at-7.34.03PM.png
https://chloeling.work/drawbutterfly-(mobile)
2026-10-01T22:55:58+00:00
always
0.5
https://freight.cargo.site/t/original/i/C3023685940016733036158889259535/The Mathematics of Butterflies
<span class="mobile-text"><i>DrawButterfly</i> process and workflow documentation<br />
<br />
<br />
</span>
https://freight.cargo.site/t/original/i/O3147322522179910893318033928719/HitchcockCover1_ChloeLing.jpeg
https://freight.cargo.site/t/original/i/O3155552844149791748888127631887/System_9
<span class="mobile-text" style="color: rgb(10, 10, 10); --font-scale: 0.97;">A Clifford attractor plotted by iterating 2 equations across 10 million steps.</span>
https://freight.cargo.site/t/original/i/E3155559255020546661463438946831/System_6
<span class="mobile-text">System 1</span>
https://freight.cargo.site/t/original/i/V3155560402592495486934644978191/Process_4.png
https://freight.cargo.site/t/original/i/G3155562114597919479770711355919/Process_1.png
https://freight.cargo.site/t/original/i/V3155562311738273395504689476111/Process_2.png
https://freight.cargo.site/t/original/i/A3155562390339849893581088911887/Process_5.png
https://freight.cargo.site/t/original/i/X3155566824051681497819238920719/System_7
<span class="mobile-text">System 3<br />
<br />
</span>
https://freight.cargo.site/t/original/i/A3155568043215444073357214773775/System_1
<span class="mobile-text">System 2</span>
https://freight.cargo.site/t/original/i/A3155569367949922982734954525199/System_5
<span class="mobile-text">System 4</span>
https://freight.cargo.site/t/original/i/R3155575752091345732505125548559/Svensson
https://chloeling.work/johnson-johnson-(mobile)
2026-10-01T22:45:31+00:00
always
0.5
https://freight.cargo.site/t/original/i/O3147322522179910893318033928719/HitchcockCover1_ChloeLing.jpeg