Projects
Grand Central Terminal
Identity
Illustration
Publication
Web Design
A historic commuter rail terminal at 42nd Street and Park Avenue in Midtown Manhattan, New York City. Drawing from architects Whitney Warren and Charles Reed, and sculptor Jules-Félix Coutan, the identity translates the Terminal’s architectural language into a flexible visual system for a new era.
Grand Central Station (1909) by Colin Campbell Cooper captures Grand Central during a time of urban change.
Photographs from the early 1900s show the Main Concourse and lower passages filled with passengers.
A workman lies atop the eleven-foot arm of Mercury,
a statue piece part of the Glory of Commerce.
Glory of Commerce was created by French sculptor Jules-Félix Coutan and installed in 1914.
Light falls through the high windows and fills the station with a glow that reveals the scale of the space.
The illustration process began with Jules-Félix Coutan’s preparatory sketches for The Glory of Commerce, which I used as a foundation to reinterpret the sculpture’s forms.
The drawings were then
scanned and digitally reconstructed into
precise 2D vector forms while preserving their dimensionality.
Ashcroft by Peregrin Studio is the primary voice of the system while Sohne, by Klim Type Foundry, is used for supporting information.
The logo system combines the custom illustration and typography into a
unified visual mark.
The palette directly translates colors extracted from Grand Central Terminal’s environmental elements.
Physical guides designed to help visitors engage with the terminal. Inspired by the format of museum visitor guides.
© 2026 Chloe Ling. All rights reserved.
Website Design & Development: Chloe Ling