Project

Exhibition Identity

DrawButterfly

Data Visualization, Generative Design



Data Visualization, Machine Learning




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Composition 1


Color in Direct Animation: Len Lye & Norman McLaren

Exhibition Identity
Campaign
Poster

Color in Direct Animation is an exhibition celebrating Len Lye and Norman McLaren, important film directors who transformed the filmstrip into a medium for drawing and painting. 

Compositions are drawn from saturated color palettes of Lye and McLaren’s films. Each poster reinterprets a distinct palette. When the colors are arranged together into a continuous gradient, they shift across the page like a filmstrip in motion. Optically, this creates a temporal experience of “animation”.






Len Lye Still from A Colour Box 1935, 35mm film, colour, 4 min
© 2020 The Len Lye Foundation, courtesy BFI Images







Composition 2 







Norman McLaren, Still from Begone Dull Care, 1949, 
35mm film, 8 min 17 sec, 460th second






Composition 3 







Len Lye Rainbow Dance 1936, 35mm film, Gasparcolor, 4 min 
© 2020 The Len Lye Foundation, courtesy BFI Images







Photo credits (in order of appearance)



Rainbow Dance, by Len Lye, 1936, 35mm film, Gasparcolor, 4 min; Begone Dull Care, by Norman McLaren, 1949, 35mm film, 8 min 17 sec, 460th second; A Colour Box, by Len Lye, 1935, 35mm film, color, 4 min. © 2020 The Len Lye Foundation, 
courtesy BFI Images. 

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